Travel Nunavut says president and CEO Alex Stubbing met with Nunavut MP Lori Idlout on Sept. 22 to discuss its latest economic-impact assessment. The assessment, dated Sept. 11, estimates that travel-related activity in 2025 generated $472.6 million in gross domestic product, $342.6 million in labour income and $50.6 million in territorial government revenue. It counts transportation, accommodation and food, traveller spending and Inuit art—not only leisure tourism. ᓇᑭᓐᖔᖅᓯᒪᓂᖏᑦ↗ ᓇᑭᓐᖔᖅᓯᒪᓂᖏᑦ↗

The figures offer a newer estimate of the sector’s territory-wide economic role. The report estimates 138 more travel-supported jobs than in 2024, a 2.2% increase. Accommodation and food services showed the largest employment gain, while the report estimates broader retail and traveller spending supported the largest share of jobs. The assessment is not a count of leisure tourists, and its job total includes direct, indirect and induced positions.

Travel Nunavut says it intends to repeat the assessment each year to track sector growth and use the results in advocacy. No new program, infrastructure funding, legislative measure or commitment from Idlout was announced in connection with the Sept. 22 meeting.

The report was prepared by Praxis Consulting for Travel Nunavut, with assistance from the Government of Nunavut’s Department of Community Services. Its 2025 estimates rely partly on Statistics Canada input-output tables from 2021, interviews and other secondary sources. Praxis says it could not complete interviews in some key sectors and used secondary research and inflated 2024 data as proxies. The totals should therefore be treated as modelled estimates, not audited business revenue or a direct survey of all workers. ᓇᑭᓐᖔᖅᓯᒪᓂᖏᑦ↗